A Note Letter from LUME's Founder
LUME began as a quiet spark, a feeling that there had to be more. In this letter, Coco shares the journey behind the shine - Something luminous, honest, and made for...
Our Story
LUME was born from a simple idea: light has the power to inspire and transform.
Inspired by the way light reflects hope and resilience, our jewelry is thoughtfully crafted to add a touch of brilliance to your everyday moments and special occasions.
Using premium materials and the highest quality gemstone, LUME combines timeless elegance with designs that feel bold yet sophisticated. Each piece is designed to celebrate the beauty in life’s details while reminding you to embrace your own journey.
We’re also committed to making a meaningful impact - every purchase helps plant a tree, contributing to a greener, more sustainable future.
LUME isn’t just jewelry; it’s a reminder that even in the darkest moments, there’s always light to be found.
Timeline
LUME didn’t appear overnight, it was built slowly, one decision at a time.
From the first spark of an idea, to months of sampling, refining, and obsessing over the details that make a piece feel right, every step has been about creating jewellery that looks luminous in real life — not just in photos.
What started as a personal love for sparkle became something deeper: a reminder that light shows up in different forms, and you don’t need a “perfect” moment to wear yours.
This timeline is a little behind-the-scenes of how LUME came to life, and where we’re heading next.
Early 2024
The first spark
While Coco was travelling the world, she kept noticing the kind of pieces that instantly lift an outfit - radiant, refined, and full of light. Coming back to New Zealand, she realised those styles were surprisingly hard to find here… and that’s where LUME began.
Mid 2024
Turning the idea into something real
Moodboards became sketches. Sketches became questions. Coco started searching worldwide for the right partners, materials, and finishes.
Late 2024 - Early 2025
Creating the LUME experience
Packaging, sizing support, and the website came together, shaping the full experience from the first click to the final unboxing.
April 27 2025
Launch day
LUME officially went live online — not as a “perfect” finished brand, but as something real, built with intention and ready to grow with the community.
Today
Still building, still chasing the light
Today, LUME is still being built in real time, between quiet mornings, late nights, and the moments where doubt shows up and we choose to keep going anyway. Every drop is created with intention, and every order is a reminder that this isn’t just jewellery — it’s a feeling you carry with you.
A small light. A little confidence. Something that catches the day.
Wherever you are in your season, we hope LUME helps you wear your light.
